State Aid for Newspapers: Theories, Cases, Actions (Media Business and Innovation)
Book Description : Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive high-quality press output.This book provides a comprehensive analysis of todayrsquo;s global challenges in the print news mediarsquo;s struggle for survival. It presents current practices concerning government subsidies to newspapers for political, economic, and socio-cultural purposes against the background of declining readership and revenues, increased inter-media competition, austerity budgets imposed on national economies and shifting audience tastes. Using the insights of theoretical debates in the fields of media economics, media governance, and modern management theory, the book analyses these issues by investigating the power of government subsidies to shape and control newspaper markets. It brings together experts in these fields to combine theory with industry practices, aiming to help all parties involved to understand the complexity of issues and requirements necessary to preserve the social benefits of print media.
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Disclaimer: This challenge is supported with help from Bowling Green State College. From 2007 to 2013, assist was also offered by the U.S. Department of Well being and Human Providers, Workplace of the Assistant Secretary for Planning and Evaluation. The opinions and conclusions expressed herein are solely those of theÂ creator(s) and shouldn’t be construed as representing the opinions or policy of any agency of the state or federal authorities.
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